Increase Rev partnered with leading Latin American ad agencies to bring in premium demand tailored specifically to IGN’s regional audience, immediately increasing competition per impression. By deploying the IR Bidding System, the team applied targeted ad optimization strategies to improve yield and stabilize CPMs, ensuring consistent pricing across previously volatile LATAM traffic. This focused approach allowed IGN to tap into high-value gaming and technology advertisers who require precise audience targeting within the region.

To further enhance performance, the platform’s mobile and AMP inventory was completely restructured to capture higher-value demand. By optimizing these specific segments, we removed technical barriers to monetization and ensured that high-CPM placements were prioritized. Ongoing performance was managed through a rigorous cycle of daily monitoring and real-time bid adjustments, providing the technical precision necessary to sustain revenue growth and ensure stable delivery for IGN’s premium advertiser partners.